OK, here's an image from Bioptron's site:
Note that it contains the redder end of the visible part of the spectrum and goes out to 3.4 microns in the near infrared. When we worry about full-spectrum sunlight, it's the blue and UV end that's hard to recreate with a normal bulb, normal bulbs put out plenty of infrared radiation and tend to be yellower in color than sunlight. So everything else aside, it does exactly the opposite of what a daylight-balanced or full-spectrum light source is supposed to do. This device will definitely not fill the niche of full-spectrum lighting. If it is used IMO it should be supplemented with sunlight or a full spectrum lighting source (assuming we can convince ourselves that the ones being sold as such are credible).
As for what it does do, my personal conclusion is that it does what a lot of presumptive therapeutic devices do... increases heat and therefore circulation. Which can have good results, but IMO this may not be the most cost-effective way to get there. The claims made on the company's website IMO outstrip what the device really does and call upon pseudo-scientific language that is not backed up by viable peer-reviewed documentation. The FDA agrees with me, having cleared it as an "infrared heat source" with therapeutic value via delivery of warmth.
As a trained scientist, I feel a need to look at claims made in the realm of alternative medicine for humans or animals with the cold light of logic. I worry about the modern dynamic to see science as flawed and therefore to throw the baby out with the bathwater.... and in some cases, the brain as well... so I make it a bit of a mission to analyze these things when I run across them. Consider it the downside to allowing a bonafide "rocket scientist" among you... (and yes I mean that very tongue in cheek.)