Yeah, I'm worried too about the whole 'positive experience' deal too... I try.
He didn't try to fly away once! Overall, he stayed calm and just curious to look at everything. Quite an angelic demonstration from a first time. Apple didn't look skittish at all, and had a very good attitude towards the outside world.
At one point, I ran around the backyard with him on my hand held high and he just spread his wings and enjoyed the breeze as I played airplane with him.